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    Evan Schuman has covered IT issues for a lot longer than he'll ever admit. The founding editor of retail technology site StorefrontBacktalk, he's been a columnist for CBSNews.com, RetailWeek, Computerworld and eWeek and his byline has appeared in titles ranging from BusinessWeek, VentureBeat and Fortune to The New York Times, USA Today, Reuters, The Philadelphia Inquirer, The Baltimore Sun, The Detroit News and The Atlanta Journal-Constitution. Evan can be reached at eschuman@thecontentfirm.com and he can be followed at http://www.linkedin.com/in/schumanevan/. Look for his blog twice a week.

    The opinions expressed in this blog are those of Evan Schuman and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.