Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
It’s an effective transcription app with plenty of potential and should be part of the toolbox for any journalist, student, or business professional.
While the leap from M1 to M2 chips doesn’t deliver quite as vast a performance boost as the jump from previous Mac chips to Apple Silicon, the entry-level Mac still does what most people need a computer to do.
The M2 MacBook Air’s fanless design, battery life, and clear bright screen — along with its impressive performance per watt — makes for a machine you’ll use productively for years.
Logitech’s latest ergonomic device may help manage or prevent injuries that affect one in 50 employees.
With its M1 chip, the iPad Air 5 absolutely delivers the power you need to get work done like a pro, without the bells, whistles — and price tag — of an iPad Pro.
I’ve been using a Product (Red) iPhone 13 mini. It manages to be small, highly portable, and pretty much uncompromised.
Short on flaws and big on promise, the entry-level Mac mini just became a great system to get things done on a budget
The iPad Air can handle almost every task you throw at it, making it absolutely the best all-round tablet in the Apple fleet.
Apple's newest laptop is absolutely the most capable Apple notebook I’ve ever used.
Nobody wants to type business card data into contacts, so it usually never gets entered at all. With these apps, your phone can do the heavy lifting for you.
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