Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
People want convenience without the stress or the hassle, so Apple should get it right or stay out of the market.
Apple needs to open up its own internal media market, and European regulators have given the company a month to act.
Apple’s macOS 15.1 Sequoia now lets you install and use applications acquired from the Mac App Store directly onto an external drive.
The trick now will be for the company to figure out how to make money from the hardware that will underpin Apple Intelligence in the cloud.
The return of Donald Trump to the White House next year could shift the ground under some of the regulatory fights Apple has been battling.
Apple Intelligence is about to receive its first important update — introducing ChatGPT access.
European Union regulators continue to threaten the company with large fines.
The company has invested more than $1 billion in new satellite services, but hasn't said why.
The newest M4 chips are twice as fast as those inside Macs shipped just three years ago, highlighting the power of Apple silicon.
More than three-quarters of IT professionals in a recent survey say Apple products are easier to secure than Windows and Android.
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