Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
If they regulate you like the market leader, you might as well become the market leader, right?
Apple’s new fee system begins to define the value of what it brings in terms of customer reach, platforms, and developer support.
Like me, analysts believe Apple will eventually charge a fee for access to some Apple Intelligence features. I argue that its biggest opportunity in the space is around AI-augmented fitness and healthcare.
Instructions must be explicit and not subject to interpretation. Some question how effective an instruction to “not hallucinate” will be.
Apple continues to enhance security on its Macs, narrowing the available attack surface one step at a time.
Apple Intelligence with Apple Silicon is a unique combination that will play well across the industry.
Distraction Control, designed to let users ignore annoying content overlays, ships this fall.
Apple, Samsung, and other smartphone and silicone manufacturers are rolling out AI capabilities on their hardware, fundamentally changing the way we'll interact with edge devices.
Execs everywhere know that when employees showed up to work on Crowdstrike day, only the Mac users got to do their jobs. That bodes well for Apple's enterprise future.
Homomorphic encryption is about to become part of our daily lives for AI.
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